If you run a business, you know the frustration of posting a job opening and receiving very few (if any) applications. It can be disheartening and make you question whether your job listing is attractive enough or even reaching the right audience. But there may be another factor at play: the complexity of your job application process.

According to a recent study, a staggering 92% of job seekers never complete a job application they started online. That's a lot of missed opportunities for both the job seekers and the employers! So what's the problem? Why are job seekers so reluctant to complete job applications?

In most cases, it comes down to complexity. Job applications are just too complicated and time-consuming, job seekers don't have the patience or energy to deal with them. Long forms, required resume or document uploads, and the need to create yet another account can all be major barriers to completing a job application.

So what can you do as an employer to mitigate this issue and increase the number of completed job applications you receive? Here are a few suggestions:

1. Make sure your job listing is clear and concise, provide a detailed job description outlining the duties and responsibilities of the role, as well as the required skills and qualifications. Use a short title that is to the point and entices people to read further details.

2. Advertise your vacancies not only on job portals and specialist publications but also on your social media and if possible, physically at relevant locations using banners, stickers and general signage. Vehicles are a great way to spread the message too.

3. Keep your job application process simple. Long form fields, resume uploads, and the need to create yet another account can all be major barriers to completing a job application. Consider streamlining the process and only request information that is truly necessary for the initial evaluation of a candidate.

4. The application process must be mobile-friendly. With more and more job seekers using their smartphones to search and apply for jobs, it's important to ensure that your application process is optimised for mobile devices. Avoid apps or anything that requires downloads, special setups or installation.

5. Applying should not be time-consuming. Consider providing an estimated time commitment to complete the application, and what is required. Offer the option to save progress and return to the application at a later time if you can’t make it any faster.

To make the job application process faster and easier for both employers and job seekers, consider using a FREE tool like Candydate. The platform allows job seekers to apply for jobs without the hassle of forms, CVs, accounts, or downloads. All they have to do is record a short video introducing themselves and explaining why they're a good fit for the role. The AI behind Candydate help with the matching and scoring, presenting the best match based on personality rather than just skills. This can save time and effort for employers while making the application process more convenient and user-friendly for job seekers.

Now, by implementing these strategies, you can increase the number of applications you receive and increase your chances of finding the right candidate for your company. Don't let the complexity of your job application hold you back from recruiting the best talent you can get. Take the time to streamline and simplify your hiring processes, and you'll be well on your way to a successful hire.